Junger & Co.

Med hjertet på bundlinien

Jeg får løbende forespørgsler på min gamle bog "Med hjertet på bundlinien" Den handler om hvordan man kan arbejde med en god sag som en del af sin markedsføring.... og ikke mindst alle de faldgrupper der er med det.

(Sorry for the danish.. but the book is in danish.)

Der er stadig en del gode pointer om CSR og CRM (nej ikke Customer Relationship management, men Cause Related Marketing) så hvis du har lyst til at bruge en aften så kan du downloade den her.

Jeg vil dog gene fremhæve en regel som er reglen over dem alle i CRM.

"Du må aldrig selv sige at du er god"...

Overvej denne optænkte samtale med en journalist og direktøren for at et sodavands firma der giver 1 kr. pr. flakse sodavand de sælger til en god sag.

Journalist: Hvorfor giver i 1 kr. pr. sodavand i sælger til en god sag ?

Direktør: Vi mener det er god sag og støtte....

Journalist: Men i tjener  jo også penge på det...

 

Alternativet er :

Journalist: Hvorfor giver i 1 kr. pr. sodavand i sælger til en god sag ?

Direktør: Fordi det er en god forretning for os...

Journalist: Men i det er jo også en god sag...

Direktør: Ja det har du ret i... og ...

God fornøjelse :-)

(Copyright David Junge)

The best and brightest are properly not in you company... but can be

Finally it seems that the crises has lost it cold grip, and Europe ones again are moving forward financially. Unemployment has fallen in northern Europe and already their is a substantially need for highly skilled workforces in Scandinavia and Western Europe. FairPeople CZ, DK and UK are already sourcing the best and the brightest business development and IT development teams from Eastern Europe and Russia to help with the growing demand for high tech talent. 

Busy busy summer.

I really don’t know why stuff always happens at the same time. But in the last 6 month: Eye for Image acquired Poets and Plumbers, 24 MAS bought Spoiled Milk and Camilla Behr took over Formidable. It always feels a bit sad when you sell your shares in companies you love and have spend lots of time and energy on. But it leaves Junger & Co with some nice cash and much needed time - to focus on our new GREAT venture (coming soon J) Please visit http://www.eye-for-image.com and http://www.24mas.com to visit poets and plumbers and spoiled milk new homes.

  

ViewWorld ApS is now a reality!

ViewWorld ApS is now a reality, and the prospect of better faster and more accurate reporting for aid and development projects are now brighter. ViewWorld ApS has developed a simple android-based app, which enable aid organisations to collected, aggregate and report one their projects in real time. The director of ViewWorld is Christian Friss Bach and the Chariman of the Board is Martin Von Haller Groenbeak. Junger & Co is a proud invester.

Moment Karrierecenter A/S

The last 8-month I have been working on building a new company, to engage in public private partnerships, with the governmental employment agencies. The company Moment Karrierecenter a/s (MKC) is now a reality, and is design as a subsidiary of two of the largest temp agencies in Denmark, Moment A/S and Temp-Team A/S.   As the new CEO of MKC we have appointed Lasse Bjerregaard, who have proven extremely efficient in getting the new company up to speed. For more information on Moment A/S visit www.moment.dk and for more information about Temp-Team A/S visit www.tempteam.dk

EFFEKTHUSET

Welcome to EFFEKTHUSET

Junger & Co… just created a new company together with its new director Christian Helsengreen. Well anyone can start a company, but Christian managed to make EFFEKTHUSET profitable in no less than three month --- NOT BAD when you start a marketing and sales operation in the middle of a recession.

The basic idea is to help marketing and sales mangers do more of what works and less of what doesn’t. As it turns out the combination of telemarketing and online advertising seems to works splendid. At the least for the companies EFFEKTHUSET works for… and if it works for the customers… it works for EFFEKTHUSET.

Take a look at the… not so pretty website… or give Christian a call for more information: +45 51 20 52 40.

Formidabel - new advertising

Lots of new stuff happend during the summer.
I have sold my shares in worksgroup and detOkay to my long time business partner Hans Theisen. And I have become partner in the design and advertising agency Formidabel.  So the updated portfolio of Junger & Co. now contains:
Formidabel (advertising) CUBE (training). Poets & Plumbers (training), SpoildMilk (webapp) and Semantik (consulting)

Poets And Plumbers

For more than two years ago i started writing on a new book about marketing. The idea was to gather the best practices af all digital marketing in one place. And as you might have guess i failed. But in the process i first meet Jonathan Winch, a great marketer.. which pretty much had the same idea. We joind forces, and during the research process we interviews some of the brightest new media marketeers in Denmark. during this face it became clear to us that the world did not need another book. It needed a marketing revolution. And the best and the brightens was going to lead that revolution...
...and now after one year the Industry movement is a reality.

Which i think is a much better result than a book. But judge for yourself. ;-)  check out www.poetsandplumbers.com

DetOkay

During the last two years I have been working intensely with mobile marketing. I am quite fascinated with the potential of the media. Sometimes I feel like its 1995 and I just discovered the Internet. Anyway - one of the key issues in mobile marketing is the permission to send sms/ wap/push to potential customers. Since the handling of mobile permission is quite difficult my partner in works|group (Hans Theisen) and I hooked up with the leading Danish mobile infrastructure company UNWIRE to create a new company to handle mobile permissions. The result is now online “DetOkay” ItsOK (in English) is a new mobile permission company. Please visit www.detokay.dk and sign up for great offers one you mobile phone :-)